By Ritika Puri Marketing is hard. For every ‘hit,’ you’ll likely experience 10 misses. The process of launching the perfect campaign is absolutely grueling and if you’re not careful — a huge waste of money. It’s almost as if failure is a right of passage. It takes one ‘bad apple’ campaign to show you your …
The 7 most deadly mistakes that smart marketers make. Read More »
by Ajaero Tony Martins Are you tired of your job? Do you want to quit your job? Do you want to start a business? Do you want to transit from being an employee to becoming an entrepreneur? If your answer to any of the above questions is yes, then please read on because I am …
By Kevin Kruse:Stephen Covey will be remembered most as the author of The Seven Habits of Highly Effective People, which sold over 25 million copies. It’s been many years since I read “the habits” but I was delighted recently when I learned that my 8th grade daughter read The Seven Habits of Highly Effective Teens …
Stephen Covey: 10 Quotes That Can Change Your Life. Read More »
By Nick MorganHere they are, then: the Seven Habits of Highly Unsuccessful Speakers. Do it on the cheapGetting to success as a public speaker requires investment. There’s a lot of competition for that coveted keynote speaking slot – the one that pays $40 grand. You need to write and publish a book, preferably a New …
By Amanda AugustineAs one of TheLadders’ original 20 employees, I know first-hand how rewarding and challenging a job at a startup can be, especially when you’re new to the workforce. Play your cards right and you will learn more in one year than your friends will pick up in five or more working at larger, …
Dave Liwinsky Whether you’re starting or growing your business, you need a business plan. Your plan will provide the roadmap to achieve the success you want. The question shouldn’t be IF you write your plan, but how to write a business plan that will take your company where you want to go.Your business plan is …
By David C. Rich Have you ever wondered what it takes to build a million-naira business Or a million dollar business? As a business owner, you may look at successful entrepreneurs and envy their lifestyles and accomplishments. “If only I know their secrets,” you say to yourself. “Why isn’t my business as profitable or growing …
The Most Important Secret that Can Help Increase Your Business Profits in Any Economy Read More »
BY STEPHANIE VOZZAEver start your day with the best intentions to get things done only to reach mid-afternoon wondering what happened to your productivity? Solving small and persistent issues as they come up and dealing with emails and phone calls as they come in can easily derail you, says Peter Bregman, author of 18 Minutes: …
18-Minutes Ritual that will Boost Your Productivity Read More »
By Richard Branson While the journey of every company from start-up to success is different, there are some steps that every business must go through. We’ve started Virgin companies in many different markets, and some lessons crop up time and again, regardless of whether the sector is travel or telecoms.Reiterating this point, I saw a …
8 Tips to Evolve a Start-Up into a Successful Company: Read More »
by Debra Wheatman. With all the focus on networking, LinkedIn, and other social media sites for job searching, you may wonder if you still need to have a resume. The answer is an unequivocal yes. A well-written, concise resume plays a crucial role in any job search. How do you maximize the chances that your …